Dynamic Yield
AI personalization engine for web, app, and omnichannel experiences
Overview
Mastercard-owned personalization platform delivering individualized experiences across web, app, email, and kiosks. Uses AI to test and optimize content, product recommendations, and offers in real-time.
Ehsan's Growth Verdict
Top-tier personalization that sits on top of your existing marketing stack
Best for: E-commerce and retail brands wanting best-in-class website personalization
Key Features
- ✓AI-powered product recommendations
- ✓Server-side and client-side personalization
- ✓Adaptive testing (beyond simple A/B)
- ✓Experience OS for omnichannel delivery
- ✓Audience management with predictive targeting
Pros
- + Personalization engine is among the top 3 globally
- + Adaptive testing automatically allocates traffic to winners
- + Works across web, app, email, and even in-store kiosks
Cons
- − Mastercard acquisition brought enterprise pricing and longer sales cycles
- − Implementation requires front-end development resources
- − Not a full marketing automation platform — needs pairing
Pricing
| Plan | Details |
|---|---|
| Core | Custom — personalization + recommendations |
| Premium | Custom — headless API + advanced AI |
| Advanced | Custom — full testing + orchestration |
Best Use Cases
Ehsan's Growth Take
Dynamic Yield doesn't replace your marketing automation — it sits on top and personalizes the experience. The adaptive testing feature alone can increase conversion by 5-15%. Mastercard acquisition gave it access to transaction data, which is an unfair advantage for retail personalization.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council