Companies buy AI tools and wonder why nothing moves. I connect AI to your growth engine — acquisition, conversion, retention — and make the numbers go up.
You bought the AI tools.
Your team watched the demos.
Your revenue didn't move.
Most companies bolt AI onto broken foundations. They automate bad funnels faster. They generate content nobody reads. They optimise vanity metrics while revenue flatlines. The problem isn't AI — it's strategy.
Enterprise scale. Startup speed. Academic rigour.
Chief Marketing Officer at FirstWave (ASX:FCT), a publicly listed cybersecurity company working with Telstra. Former Microsoft. Advised PETRONAS, BBDO, and dozens of funded startups across banking, education, ICT, and SaaS.
Not a blogger. A published researcher and thought leader. 8+ articles in Entrepreneur Magazine. Google Scholar profile with 716 academic citations across 13 papers. Forbes Communications Council member. TEDxTehran speaker.
The Growth Architecture Framework — a 4-phase system tested across Fortune 100 enterprises and early-stage startups. Not a checklist. A living system that adapts to your market, your data, and your growth stage.
“Most companies don't have a growth problem. They have a strategy problem dressed up in AI tools.”
Selected articles from Forbes, Entrepreneur, and other publications.
Keynotes on AI-powered growth, the death of old-school SEO, and building marketing engines that survive platform shifts.
Whether you need a fractional CMO, an AI growth audit, or want to bring me on stage — it starts with a 30-minute discovery call. No pitch. Just clarity.