AI Sales

Attention

Real-time AI coach and CRM automation for sales calls

7.5/10

Overview

Real-time AI sales assistant that joins calls, provides live coaching prompts, auto-fills CRM fields, and generates follow-up emails from conversation context.

Ehsan's Growth Verdict

7.5/10

The most interesting new entrant in conversation intelligence — real-time coaching is the future

Best for: Sales teams running structured methodologies who want real-time coaching

Key Features

✓Real-time coaching cues
✓Auto CRM field population
✓AI follow-up email drafts
✓Call scoring
✓Methodology enforcement (MEDDIC, BANT)

Pros

+ Live coaching during calls is unique
+ Strong CRM automation
+ Enforces sales methodology in real-time

Cons

− Newer company with less market validation
− Requires reps to trust live prompts
− Can be distracting during calls

Pricing

Plan	Details
Growth	$99/user/mo
Starter	$59/user/mo
Enterprise	Custom pricing

Best Use Cases

Real-time call coaching

CRM automation

Sales methodology enforcement

Ehsan's Growth Take

Attention represents the next generation of conversation intelligence. Gong tells you what went wrong after the call. Attention tries to fix it during the call. For teams running MEDDIC or BANT, the real-time methodology prompts measurably improve discovery quality.

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

What is Attention?

Real-time AI sales assistant that joins calls, provides live coaching prompts, auto-fills CRM fields, and generates follow-up emails from conversation context.

How much does Attention cost?

Attention uses a subscription pricing model. Starter: $59/user/mo. Growth: $99/user/mo. Enterprise: Custom pricing.

Is Attention worth it in 2026?

Attention scores 7.5/10 in our expert review. The most interesting new entrant in conversation intelligence — real-time coaching is the future. Sales teams running structured methodologies who want real-time coaching.

What are the alternatives to Attention?

Alternatives depend on your specific needs. Compare Attention with other tools in the sales category using our comparison tool.

What are the pros and cons of Attention?

Key pros: Live coaching during calls is unique, Strong CRM automation, Enforces sales methodology in real-time. Key cons: Newer company with less market validation, Requires reps to trust live prompts, Can be distracting during calls.