Playbooks
Step-by-step implementation guides with timelines, tool stacks, and measurable outcomes. Not theory. Execution.
Paid Acquisition for SaaS at Seed
A step-by-step playbook for implementing paid acquisition at a Seed-stage SaaS company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for SaaS companies with limited budget requiring high-ROI tactics and small team of 3-15 wearing multiple hats. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Paid Acquisition for SaaS at Series A
A step-by-step playbook for implementing paid acquisition at a Series A-stage SaaS company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for SaaS companies with meaningful growth budget to deploy strategically and first dedicated growth or marketing hires. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Paid Acquisition for SaaS at Series B
A step-by-step playbook for implementing paid acquisition at a Series B-stage SaaS company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for SaaS companies with significant budget for scaling proven channels and dedicated growth team with functional specialists. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Paid Acquisition for SaaS at Series C
A step-by-step playbook for implementing paid acquisition at a Series C-stage SaaS company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for SaaS companies with large budget for market leadership investment and full growth org with multiple teams and leadership. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Paid Acquisition for Transactional AI/ML (Seed)
Paid Acquisition playbook for transactional AI/ML companies at Seed. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Transactional CleanTech (Growth)
Paid Acquisition playbook for transactional CleanTech companies at Growth. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Transactional CleanTech (Series C)
Paid Acquisition playbook for transactional CleanTech companies at Series C. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Transactional Cybersecurity (Series C)
Paid Acquisition playbook for transactional Cybersecurity companies at Series C. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Transactional EdTech (Pre-Seed)
Paid Acquisition playbook for transactional EdTech companies at Pre-Seed. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Transactional EdTech (Series B)
Paid Acquisition playbook for transactional EdTech companies at Series B. Tailored to the transactional business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based AI/ML (Series B)
Paid Acquisition playbook for usage-based AI/ML companies at Series B. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based Cybersecurity (Growth)
Paid Acquisition playbook for usage-based Cybersecurity companies at Growth. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based DevTools (Seed)
Paid Acquisition playbook for usage-based DevTools companies at Seed. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based DevTools (Series A)
Paid Acquisition playbook for usage-based DevTools companies at Series A. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based E-commerce (Growth)
Paid Acquisition playbook for usage-based E-commerce companies at Growth. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based E-commerce (Seed)
Paid Acquisition playbook for usage-based E-commerce companies at Seed. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based E-commerce (Series A)
Paid Acquisition playbook for usage-based E-commerce companies at Series A. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based EdTech (Growth)
Paid Acquisition playbook for usage-based EdTech companies at Growth. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based FinTech (Pre-Seed)
Paid Acquisition playbook for usage-based FinTech companies at Pre-Seed. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based FinTech (Series B)
Paid Acquisition playbook for usage-based FinTech companies at Series B. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based HealthTech (Series A)
Paid Acquisition playbook for usage-based HealthTech companies at Series A. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based Logistics (Series C)
Paid Acquisition playbook for usage-based Logistics companies at Series C. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based Media (Series C)
Paid Acquisition playbook for usage-based Media companies at Series C. Tailored to the usage-based business model with implementation steps and expert guidance.
Paid Acquisition for Usage-Based SaaS (Series C)
Paid Acquisition playbook for usage-based SaaS companies at Series C. Tailored to the usage-based business model with implementation steps and expert guidance.