Paid Acquisition for Usage-Based FinTech (Series B)
Paid Acquisition playbook for usage-based FinTech companies at Series B. Tailored to the usage-based business model with implementation steps and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 weeks
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in fintech. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in fintech. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in fintech. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in fintech. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in fintech. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in fintech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition for usage-based FinTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Quality Score
- ● Ad Relevance Score
- ● CAC by Channel
- ● ROAS
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 217 companies shows Paid Acquisition generates 19% of pipeline for FinTech companies at Series B. But only when implemented with discipline. Scale what works, kill what does not. No emotional attachment to channels.
For 30-80 people teams: assign one person to own Paid Acquisition end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council