Playbooks
Step-by-step implementation guides with timelines, tool stacks, and measurable outcomes. Not theory. Execution.
Referral Programs Playbook for FinTech (Growth Stage)
Step-by-step referral programs playbook for FinTech companies at Growth. Team: 200-500 people, budget: $15-50M. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for FinTech (Public Stage)
Step-by-step referral programs playbook for FinTech companies at Public. Team: 500+ people, budget: $50M+. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for HealthTech (Pre-Seed Stage)
Step-by-step referral programs playbook for HealthTech companies at Pre-Seed. Team: 1-3 people, budget: $0-50K. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for HealthTech (Public Stage)
Step-by-step referral programs playbook for HealthTech companies at Public. Team: 500+ people, budget: $50M+. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for Logistics (Pre-Seed Stage)
Step-by-step referral programs playbook for Logistics companies at Pre-Seed. Team: 1-3 people, budget: $0-50K. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for Logistics (Public Stage)
Step-by-step referral programs playbook for Logistics companies at Public. Team: 500+ people, budget: $50M+. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for MarTech (Seed Stage)
Step-by-step referral programs playbook for MarTech companies at Seed. Team: 3-10 people, budget: $50-300K. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for MarTech (Series A Stage)
Step-by-step referral programs playbook for MarTech companies at Series A. Team: 10-30 people, budget: $300K-1.5M. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for Media (Pre-Seed Stage)
Step-by-step referral programs playbook for Media companies at Pre-Seed. Team: 1-3 people, budget: $0-50K. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for Media (Seed Stage)
Step-by-step referral programs playbook for Media companies at Seed. Team: 3-10 people, budget: $50-300K. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for SaaS (Series B Stage)
Step-by-step referral programs playbook for SaaS companies at Series B. Team: 30-80 people, budget: $1.5-5M. Implementation steps, KPIs, and expert guidance.
Referral Programs Playbook for SaaS (Series C Stage)
Step-by-step referral programs playbook for SaaS companies at Series C. Team: 80-200 people, budget: $5-15M. Implementation steps, KPIs, and expert guidance.
Referral Programs for AI/ML at Pre-Seed
A step-by-step playbook for implementing referral programs at a Pre-Seed-stage AI/ML company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for AI/ML companies with near-zero marketing budget and founders doing everything themselves. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Referral Programs for AI/ML at Public Company
A step-by-step playbook for implementing referral programs at a Public Company-stage AI/ML company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for AI/ML companies with publicly accountable marketing budget tied to quarterly targets and large, specialized teams with institutional processes. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Referral Programs for AI/ML at Seed
A step-by-step playbook for implementing referral programs at a Seed-stage AI/ML company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for AI/ML companies with limited budget requiring high-ROI tactics and small team of 3-15 wearing multiple hats. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Referral Programs for AI/ML at Series A
A step-by-step playbook for implementing referral programs at a Series A-stage AI/ML company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for AI/ML companies with meaningful growth budget to deploy strategically and first dedicated growth or marketing hires. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Referral Programs for AI/ML at Series B
A step-by-step playbook for implementing referral programs at a Series B-stage AI/ML company. This guide covers everything from initial setup and team requirements to execution, measurement, and optimization — tailored specifically for AI/ML companies with significant budget for scaling proven channels and dedicated growth team with functional specialists. Includes specific KPIs, recommended tools, common pitfalls to avoid, and expert insights from Ehsan Jahandarpour.
Referral Programs for Advertising AI/ML (Seed)
Referral Programs playbook for advertising AI/ML companies at Seed. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising AI/ML (Series B)
Referral Programs playbook for advertising AI/ML companies at Series B. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising CleanTech (Series B)
Referral Programs playbook for advertising CleanTech companies at Series B. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising DevTools (Public)
Referral Programs playbook for advertising DevTools companies at Public. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising DevTools (Seed)
Referral Programs playbook for advertising DevTools companies at Seed. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising E-commerce (Public)
Referral Programs playbook for advertising E-commerce companies at Public. Tailored to the advertising business model with implementation steps and expert guidance.
Referral Programs for Advertising EdTech (Series A)
Referral Programs playbook for advertising EdTech companies at Series A. Tailored to the advertising business model with implementation steps and expert guidance.