Growth Benchmarks

1483 data points with percentiles and expert analysis

Trial-to-Paid ConversionMarTech

Trial-to-Paid Conversion for MarTech at Series A (Freemium)

14.0000%
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Trial-to-Paid ConversionMarTech

Trial-to-Paid Conversion for MarTech at Series B (SaaS Subscription)

15.6000%
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Trial-to-Paid ConversionMedia

Trial-to-Paid Conversion for Media at Growth (SaaS Subscription)

15.1000%
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Trial-to-Paid ConversionMedia

Trial-to-Paid Conversion for Media at Seed (Transactional)

9.2000%
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Trial-to-Paid ConversionMedia

Trial-to-Paid Conversion for Media at Series A (Hybrid)

11.1000%
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Trial-to-Paid ConversionMedia

Trial-to-Paid Conversion for Media at Series B (Hybrid)

13.1000%
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Trial-to-Paid ConversionSaaS

Trial-to-Paid Conversion for SaaS at Growth

17.5000%
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Trial-to-Paid ConversionSaaS

Trial-to-Paid Conversion for SaaS at Seed

9.7000%
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Trial-to-Paid ConversionSaaS

Trial-to-Paid Conversion for SaaS at Series A

19.8000%
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Trial-to-Paid ConversionSaaS

Trial-to-Paid Conversion for SaaS at Series B

17.3000%
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Viral Coefficient (K-factor)AI/ML

Viral Coefficient (K-factor) for AI/ML at Seed

0.6700
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Viral Coefficient (K-factor)AI/ML

Viral Coefficient (K-factor) for AI/ML at Series A

0.3500
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Viral Coefficient (K-factor)AI/ML

Viral Coefficient (K-factor) for AI/ML at Series B

0.4100
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Viral Coefficient (K-factor)FinTech

Viral Coefficient (K-factor) for FinTech at Seed

0.4200
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Viral Coefficient (K-factor)FinTech

Viral Coefficient (K-factor) for FinTech at Series A

0.2600
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Viral Coefficient (K-factor)FinTech

Viral Coefficient (K-factor) for FinTech at Series B

0.2800
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Viral Coefficient (K-factor)SaaS

Viral Coefficient (K-factor) for SaaS at Seed

0.4200
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Viral Coefficient (K-factor)SaaS

Viral Coefficient (K-factor) for SaaS at Series A

0.3800
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Viral Coefficient (K-factor)SaaS

Viral Coefficient (K-factor) for SaaS at Series B

0.6200
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