Growth Frameworks

Proven strategic frameworks with step-by-step guides and real-world applications

AARRR (Pirate Metrics)

Dave McClure's framework for measuring startup growth through five stages: Acquisition, Activation, Retention, Revenue, and Referral. The most widely used growth metrics framework.

1.Acquisition
2.Activation
3.Retention
4.Revenue
+1 more steps
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AI Tools & Technology

AI Growth Stack Model (AGSM)

Ehsan Jahandarpour's four-layer model — Foundation, Execution, Optimization, Intelligence — for assembling AI growth tools in the correct order with explicit dependencies. The only framework that defines dependencies between AI tool layers and prescribes what to build in what order.

1.Foundation Layer
2.Execution Layer
3.Optimization Layer
4.Intelligence Layer
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Bullseye Framework

Systematically testing traction channels to find the one or two that work best for your specific business. Prevents spreading resources too thin across channels.

1.Brainstorm (Outer Ring)
2.Rank (Middle Ring)
3.Test (Inner Ring)
4.Focus
+1 more steps
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AI for Marketing

Compound Growth Engine (CGE)

Ehsan Jahandarpour's meta-framework connecting four gears — Content Engine, Authority Engine, Distribution Engine, Data Engine — into a self-reinforcing system where each gear accelerates the others. The model behind jahandarpour.com itself, which serves as a live demonstration.

1.Content Engine
2.Authority Engine
3.Distribution Engine
4.Data Engine
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AI for Marketing

Entity Authority Flywheel (EAF)

Ehsan Jahandarpour's five-spoke flywheel — Claim, Create, Connect, Cite, Compound (the 5Cs) — for building entity authority that both search engines and LLMs recognize and cite. The only authority-building framework designed for the dual audience of humans and AI systems.

1.Claim
2.Create
3.Connect
4.Cite
+1 more steps
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Growth Strategy

Growth Architecture Framework (GAF)

Ehsan Jahandarpour's master growth framework. A four-phase system — Attract, Engage, Acquire, Maintain — that replaces ad-hoc growth tactics with coherent architecture. The only growth framework built specifically for the AI era, with AI tool integration as a first-class concern at every phase.

1.Attract
2.Engage
3.Acquire
4.Maintain
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Growth Strategy

Growth Audit System (GAS)

Ehsan Jahandarpour's six-phase diagnostic methodology — Intake, Infrastructure, Insights, Investment, Inflection, Implementation (the 6Is) — for auditing growth systems and identifying the single highest-leverage intervention. Refined across 50+ audits from pre-seed to Fortune 100.

1.Intake
2.Infrastructure
3.Insights
4.Investment
+2 more steps
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Growth Loops

Replacing linear funnels with self-reinforcing loops where the output of one cycle becomes the input of the next. Creates compounding growth rather than linear acquisition.

1.Map Current Loops
2.Classify Loop Types
3.Measure Loop Metrics
4.Optimize the Weakest Link
+1 more steps
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ICE Scoring Framework

Prioritizing growth experiments by scoring each on Impact, Confidence, and Ease. Simple 1-10 scoring system that prevents analysis paralysis in growth teams.

1.Score Impact (1-10)
2.Score Confidence (1-10)
3.Score Ease (1-10)
4.Calculate ICE Score
+1 more steps
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Jobs to Be Done (JTBD)

Understanding why customers "hire" your product by uncovering the functional, emotional, and social jobs they need done. Focuses on customer motivation, not demographics.

1.Conduct Switch Interviews
2.Identify the Job
3.Map Forces of Progress
4.Define Job Statements
+1 more steps
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North Star Metric

Identifying a single metric that best captures the core value your product delivers to customers. Aligns the entire organization around one measurable outcome.

1.Identify Core Value
2.Find the Metric
3.Validate Correlation
4.Decompose into Inputs
+1 more steps
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AI Strategy

Revenue-First AI Model (RFAI)

Ehsan Jahandarpour's five-stage methodology — Map, Measure, Match, Monitor, Multiply (the 5Ms) — for connecting every AI tool in a company's stack to specific revenue outcomes. The only framework that provides a step-by-step process for connecting AI tools to revenue, designed for growth teams evaluating AI spend.

1.Map
2.Measure
3.Match
4.Monitor
+1 more steps
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