Growth Audit System (GAS): GAS for Series B Growth Diagnosis
Running a full 6I audit for a Series B company where growth has stalled and the team cannot agree on the root cause.
How to Apply
Interview CEO, VP Growth, VP Product, VP Sales, and VP Engineering. Document each person's self-diagnosis of the growth problem.
Map the complete growth tech stack to AGSM layers. Score each layer. Identify gaps and overlaps.
Audit analytics implementation, test key assumptions, score data quality 1-10 on accuracy, completeness, freshness.
Map all growth spend. Calculate CAC by channel. Apply RFAI to AI tool portfolio.
Synthesize all findings. Model revenue impact. Rank interventions. Present the Inflection Point.
Sprint 1: quick wins. Sprint 2: build. Sprint 3: scale. Assign owners and metrics.
Expected Outcomes
- ✓ Team alignment on the real growth bottleneck
- ✓ Clear 90-day action plan with owners and metrics
- ✓ Data-driven prioritization replacing opinion-based debates
Real-World Examples
Common Pitfalls
Ehsan's Insight
The $200K example is my most-cited audit case, and I tell it because it demonstrates the core GAS principle: self-diagnosis is wrong more than half the time. This company had five executives. The CEO said "we need more pipeline." The VP Sales said "we need better leads." The VP Growth said "we need more ad spend." The VP Product said "we need better features." The VP Engineering said "we need fewer bugs." Five people, five diagnoses, five budgets competing for approval. GAS revealed something none of them had identified: their trial-to-paid conversion was 2.3% in a category where 7-10% is average. They were pouring water into a bucket with a hole in the bottom. No amount of pipeline, leads, or features would fix a conversion problem. The audit cost $6,500. The additional revenue from fixing the real problem: $340K annually. That is a 52x return on the audit investment.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council