AI Growth Stack Model (AGSM): AGSM for Agency Client Stack Design

Using AGSM to design standardized AI stack recommendations for agency clients at different tiers.

How to Apply

1

Tier 1 (small business): Foundation + Execution. Tier 2 (mid-market): Foundation + Execution + Optimization. Tier 3 (enterprise): All four layers.

2

Curate 2-3 recommended tools per layer per tier. Test and validate each recommendation with pilot clients.

3

Build step-by-step deployment guides for each tier. Include expected timelines and success metrics per layer.

4

Use the standardized stacks to onboard new clients faster. Junior team members can deploy Tier 1 stacks independently.

Expected Outcomes

  • Standardized service delivery
  • Faster client onboarding
  • Scalable revenue through tiered pricing

Real-World Examples

Common Pitfalls

Recommending tools you have affiliate deals with rather than the best layer fit
Not updating stack recommendations as tools change — review quarterly

Ehsan's Insight

Growth agencies waste enormous time on custom tool recommendations for every client. AGSM eliminates this by creating tiered stack architectures that work for 80% of clients in each tier. I helped one agency design three tiers. Tier 1: GA4 + one writing tool ($49/month client cost, $2K agency fee). Tier 2: adds a personalization engine and testing tool ($300/month client cost, $8K agency fee). Tier 3: adds AI agents and automation ($1,200/month client cost, $25K agency fee). The key insight was natural upsell: clients who saw Foundation Layer results in Tier 1 asked for Tier 2 within 90 days. The agency did not need to sell the upgrade. The data made the case. AGSM-based tiering increased that agency revenue 180% in 12 months because they could onboard clients faster and upsell them predictably.

EJ

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

When should I use AI Growth Stack Model (AGSM) for agency tiered stacks?
Using AGSM to design standardized AI stack recommendations for agency clients at different tiers.
What are the steps in AGSM for Agency Client Stack Design?
There are 4 key steps: Define client tiers, Select recommended tools per tier, Create implementation playbooks, Scale delivery.
What results can I expect from AGSM for Agency Client Stack Design?
Standardized service delivery. Faster client onboarding. Scalable revenue through tiered pricing.
What are common mistakes with AGSM for Agency Client Stack Design?
Recommending tools you have affiliate deals with rather than the best layer fit. Not updating stack recommendations as tools change — review quarterly.