How to Use Wordtune for Press Release Writing
Draft professional press releases and media pitches using Wordtune. Covers AP style formatting, newsworthiness framing, quote generation, and distribution strategy.
Implementation Steps
- 1
Define announcement type and news angle
Categorize: product launch, funding, partnership, milestone, executive hire. Each has a different template structure.
- 2
Generate press release draft
Follow inverted pyramid: headline, dateline, lead paragraph (who/what/when/where/why), body, boilerplate, contact.
- 3
Add executive quotes
Generate 2-3 quote options for CEO/spokesperson. Make them sound human, not corporate — short sentences, specific claims.
- 4
Prepare media pitch email
Write personalized pitch variants for 5 journalist segments: industry, tech, business, local, trade.
- 5
Distribute and follow up
Send via PR Newswire or direct outreach. Follow up after 48 hours with a different angle.
Expected Metrics
Ehsan's Recommendation
Press releases follow such a rigid format that AI excels at them. The value is not the release itself — it is the 20 personalized media pitches you can generate alongside it. Journalists delete generic pitches. A pitch that references their last 3 articles and connects your news to their beat gets opened. Wordtune makes that personalization scalable.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council