How to Use Notion AI for Press Release Writing
Draft professional press releases and media pitches using Notion AI. Covers AP style formatting, newsworthiness framing, quote generation, and distribution strategy.
Implementation Steps
- 1
Define announcement type and news angle
Categorize: product launch, funding, partnership, milestone, executive hire. Each has a different template structure.
- 2
Generate press release draft
Follow inverted pyramid: headline, dateline, lead paragraph (who/what/when/where/why), body, boilerplate, contact.
- 3
Add executive quotes
Generate 2-3 quote options for CEO/spokesperson. Make them sound human, not corporate — short sentences, specific claims.
- 4
Prepare media pitch email
Write personalized pitch variants for 5 journalist segments: industry, tech, business, local, trade.
- 5
Distribute and follow up
Send via PR Newswire or direct outreach. Follow up after 48 hours with a different angle.
Expected Metrics
Ehsan's Recommendation
Press releases follow such a rigid format that AI excels at them. The value is not the release itself — it is the 20 personalized media pitches you can generate alongside it. Journalists delete generic pitches. A pitch that references their last 3 articles and connects your news to their beat gets opened. Notion AI makes that personalization scalable.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council