Make (Integromat)
Visual automation with advanced logic and AI integration
Overview
Visual workflow automation platform with advanced data transformation, error handling, and AI integration nodes. More powerful and cost-effective than Zapier for complex, multi-branch automations.
Ehsan's Growth Verdict
The power user's automation tool — better value than Zapier for complex workflows
Best for: Technical marketers and ops teams building complex, cost-effective automations
Key Features
- ✓Visual scenario builder with drag-and-drop
- ✓Advanced data transformation (JSON, arrays, iterators)
- ✓AI and LLM integration nodes
- ✓Error handling with fallback routes
- ✓Scheduling with cron-level control
Pros
- + 5-10x cheaper than Zapier at equivalent volume
- + Visual builder handles branching logic that Zapier struggles with
- + Error handling with retry and fallback routes prevents silent failures
Cons
- − Integration count is ~1,800 vs Zapier's 7,000
- − Steeper learning curve — not truly "no-code"
- − Scenario debugging requires understanding data flow
Pricing
| Plan | Details |
|---|---|
| Pro | $18.82/mo — custom functions |
| Core | $10.59/mo — 10,000 ops |
| Free | 1,000 ops/mo, 2 scenarios |
| Teams | $34.12/mo — team features |
| Enterprise | Custom — SSO + audit log |
Best Use Cases
Ehsan's Growth Take
Make is where you go when you outgrow Zapier. The visual debugger is superior, the pricing is dramatically better at scale, and the data transformation capabilities handle what Zapier can't. The tradeoff is fewer native integrations and a steeper learning curve. For any team running 10K+ operations monthly, the cost savings alone justify the migration.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council