Overview
AI email coaching assistant that scores sales emails in real-time and suggests improvements for better reply rates. Trained on millions of B2B email interactions.
Ehsan's Growth Verdict
Grammarly for sales emails — simple concept, surprisingly effective
Best for: SDR teams and managers focused on improving email reply rates
Key Features
- ✓Real-time email scoring
- ✓AI rewrite suggestions
- ✓Prospect personality insights
- ✓GIF and meme integration
- ✓Team analytics
Pros
- + Immediate, actionable email feedback
- + Data-backed recommendations
- + Fun, approachable UX
Cons
- − Only helps with email (not calls or social)
- − Value diminishes as reps improve
- − Scoring algorithm can be opaque
Pricing
| Plan | Details |
|---|---|
| Free | 5 emails/mo analyzed |
| Team | Custom pricing |
| Starter | $29/user/mo |
| Individual Pro | $49/user/mo |
Best Use Cases
Ehsan's Growth Take
Lavender's genius is making email coaching instant instead of waiting for a manager's review. New SDRs who use it write emails that look like a 3-year veteran's work. The data shows 2-3x reply rate improvements, which directly translates to pipeline.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council