AI Sales

Clearbit

B2B data enrichment API for real-time lead intelligence

7.3/10

Overview

B2B data enrichment and intelligence platform, now part of HubSpot. Enriches leads with firmographic, technographic, and demographic data in real-time via API or integrations.

Ehsan's Growth Verdict

7.3/10

The enrichment standard for developers — now increasingly a HubSpot feature

Best for: HubSpot customers wanting native data enrichment and lead scoring

Key Features

✓Real-time data enrichment
✓Reveal (website visitor ID)
✓Lead scoring inputs
✓API access
✓Form shortening

Pros

+ Best enrichment API on the market
+ Real-time processing
+ Deep HubSpot integration since acquisition

Cons

− Pricing opaque after HubSpot acquisition
− Less standalone value now
− Data depth varies by company size

Pricing

Plan	Details
Free	HubSpot integration (limited)
Business	Custom volume-based pricing

Best Use Cases

Lead enrichment

Form shortening

Lead scoring data layer

Ehsan's Growth Take

Clearbit was the best enrichment API for developers building custom go-to-market workflows. Post-HubSpot acquisition, its future as a standalone product is uncertain. If you're on HubSpot, use it. If not, consider Clay or Apollo for enrichment.

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

What is Clearbit?

B2B data enrichment and intelligence platform, now part of HubSpot. Enriches leads with firmographic, technographic, and demographic data in real-time via API or integrations.

How much does Clearbit cost?

Clearbit uses a freemium pricing model. Free: HubSpot integration (limited). Business: Custom volume-based pricing.

Is Clearbit worth it in 2026?

Clearbit scores 7.3/10 in our expert review. The enrichment standard for developers — now increasingly a HubSpot feature. HubSpot customers wanting native data enrichment and lead scoring.

What are the alternatives to Clearbit?

Alternatives depend on your specific needs. Compare Clearbit with other tools in the sales category using our comparison tool.

What are the pros and cons of Clearbit?

Key pros: Best enrichment API on the market, Real-time processing, Deep HubSpot integration since acquisition. Key cons: Pricing opaque after HubSpot acquisition, Less standalone value now, Data depth varies by company size.