Census
Reverse ETL platform syncing warehouse data to 200+ SaaS business tools
Overview
Reverse ETL platform that syncs data from your warehouse to 200+ business tools like Salesforce, HubSpot, and Marketo. Turns your data warehouse into an operational hub by activating analytics data in the tools where teams work.
Ehsan's Growth Verdict
The missing pipe between your warehouse and your go-to-market tools
Best for: Data teams that have a well-modeled warehouse and need to activate that data in CRM, marketing, and sales tools
Key Features
- ✓200+ destination connectors
- ✓Audience hub for segmentation
- ✓dbt model activation
- ✓Observability and alerting
- ✓Computed columns without SQL
Pros
- + Turns your warehouse into a customer data platform
- + dbt integration means your models become operational
- + Better data freshness than batch-based alternatives
Cons
- − Pricing scales quickly with multiple destinations
- − Overlap with CDP tools like Segment creates confusion
- − Requires a well-modeled warehouse to be useful
Pricing
| Plan | Details |
|---|---|
| Free | 1 destination — limited syncs |
| Growth | $400/mo — 5 destinations |
| Business | $800/mo — unlimited destinations |
| Enterprise | Custom pricing |
Best Use Cases
Ehsan's Growth Take
Census answers the question every data team hears weekly: "Can you get this data into Salesforce?" Instead of building custom pipelines for each request, Census turns any SQL query or dbt model into a live sync. Companies running Census report 80% fewer "export this data to CSV" requests from sales and marketing. The $400/mo pays for itself in recovered data team hours within the first month.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council