AB Tasty
Experience optimization with accessible A/B testing and AI
Overview
Experience optimization platform combining A/B testing, feature flagging, and AI-powered personalization. Focused on making experimentation accessible to non-technical marketing teams.
Ehsan's Growth Verdict
Accessible experimentation with useful conversion widgets
Best for: European e-commerce brands wanting accessible experimentation
Key Features
- ✓Visual A/B testing editor
- ✓AI-driven personalization
- ✓Feature flagging and rollouts
- ✓Widget library (social proof, urgency)
- ✓Audience builder with behavioral targeting
Pros
- + Widget library (social proof, countdown timers) drives quick wins
- + Visual editor means no developer dependency for basic tests
- + Strong European data residency options
Cons
- − Enterprise-only pricing limits accessibility
- − Testing sophistication is below VWO or Optimizely
- − Brand recognition is lower outside of Europe
Pricing
| Plan | Details |
|---|---|
| Growth | Custom — feature flags + server-side |
| Essential | Custom — A/B testing + personalization |
| Enterprise | Custom — full platform + rollouts |
Best Use Cases
Ehsan's Growth Take
AB Tasty's widget library is its sleeper hit — social proof badges, countdown timers, and urgency banners that increase conversion by 5-10% with zero development work. For e-commerce brands wanting quick conversion gains before building a full testing program, start here.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council