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Tool Stack

Copy.ai + Orum: Video Production Stack

Pair Copy.ai (AI Writing) with Orum (Sales & CRM) to scale video production. This stack creates a video creation pipeline that helps teams produce 10x more video content at 30% of traditional cost. Copy.ai handles the ai writing side, generating outputs, analyzing patterns, and providing intelligent suggestions. Orum complements this with sales & crm capabilities, adding depth to the workflow. Together, they eliminate manual handoffs and create a continuous feedback loop that improves over time. Track your videos produced per month to measure impact.

Tools in This Stack

Copy.ai

AI copywriting for sales and marketing teams

Orum

AI parallel dialer for high-velocity cold calling

Setup Guide

  1. 1
    Import brand guidelines for Copy.ai

    Sign up for Copy.ai and select the plan that covers your usage needs. Complete onboarding and configure initial settings for ai writing.

  2. 2
    Create video templates for Orum

    Set up Orum with your team credentials. Import existing data and configure the workspace for sales & crm.

  3. 3
    Set up asset library for the integration

    Connect both tools using their native integration or a middleware like Zapier or Make. Verify data flows correctly in both directions.

  4. 4
    Configure export presets for the integration

    Run a pilot workflow with real data. Measure baseline metrics, then iterate on the configuration to optimize videos produced per month.

Integration Steps

  1. 1
    Connect media sources for Copy.ai

    Configure Copy.ai API or export settings to share data with Orum. Set up authentication and test the connection with sample data.

  2. 2
    Set up rendering pipeline for Orum

    In Orum, configure the intake to process data from Copy.ai. Map fields and validate the format matches expectations.

  3. 3
    Configure branding templates for both tools

    Build the automated workflow that triggers Orum actions based on Copy.ai outputs. Test with 10 sample items before going live.

  4. 4
    Enable multi-channel export for the workflow

    Set up monitoring to catch integration failures. Configure Slack or email alerts for errors and add weekly summary reports.

Cost Analysis

ItemCost
Orum$19/mo
Total$50/user/mo + $19/mo
Copy.ai$50/user/mo

Ehsan's Recommendation

A pattern I keep seeing in high-growth companies: the first thing they automate is the handoff between ai writing and sales & crm tools. With Copy.ai feeding into Orum, you remove the biggest friction point in most video production workflows. The biggest wins come from the second and third workflows you build, not the first. Plan for iteration.

Alternative Stacks

Notion AI + OrumCopy.ai + Salesloft
EJ

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

How do Copy.ai and Orum work together?
Pair Copy.ai (AI Writing) with Orum (Sales & CRM) to scale video production. This stack creates a video creation pipeline that helps teams produce 10x more video content at 30% of traditional cost. Copy.ai handles the ai writing side, generating outputs, analyzing patterns, and providing intelligent suggestions. Orum complements this with sales & crm capabilities, adding depth to the workflow. Together, they eliminate manual handoffs and create a continuous feedback loop that improves over time. Track your videos produced per month to measure impact.
How much does the Copy.ai + Orum stack cost?
Total estimated cost: $50/user/mo + $19/mo. Copy.ai: $50/user/mo. Orum: $19/mo.
What are the alternatives to this stack?
Alternative stacks include: Notion AI + Orum, Copy.ai + Salesloft.