SEO & Organic Search for Advertising SaaS (Public)
SEO & Organic Search playbook for advertising SaaS companies at Public. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 1-2 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 months
Step-by-Step Guide
Discovery & Audit phase for seo in saas. Focus on understanding the landscape and planning.
Strategy Design phase for seo in saas. Focus on understanding the landscape and planning.
Initial Implementation phase for seo in saas. Focus on execution and iteration.
Measurement Setup phase for seo in saas. Focus on execution and iteration.
Optimization Cycle phase for seo in saas. Focus on execution and iteration.
Scale & Systematize phase for seo in saas. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated seo & organic search for advertising SaaS
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Pages Indexed
- ● Keyword Coverage
- ● Organic Sessions
- ● Domain Authority
- ● Featured Snippets
- ● Core Web Vitals Score
Common Mistakes to Avoid
Ehsan's Growth Commentary
Most SaaS founders get distracted from SEO & Organic Search. My recommendation: build repeatable systems before hiring specialists. The companies reaching $10M ARR through SEO & Organic Search all share this pattern.
With 500+ people and $50M+ budget, focus SEO & Organic Search efforts on the single highest-ROI activity. Do not spread thin across multiple sub-channels. Validate one approach before adding another.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council