SEO & Organic Search for Advertising Media (Pre-Seed)
SEO & Organic Search playbook for advertising Media companies at Pre-Seed. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 6-12 months
Prerequisites
- ✓ Working MVP
- ✓ Analytics tracking key events
- ✓ Budget for 6-12 months
Step-by-Step Guide
Discovery & Audit phase for seo in media. Focus on understanding the landscape and planning.
Strategy Design phase for seo in media. Focus on understanding the landscape and planning.
Initial Implementation phase for seo in media. Focus on execution and iteration.
Measurement Setup phase for seo in media. Focus on execution and iteration.
Optimization Cycle phase for seo in media. Focus on execution and iteration.
Scale & Systematize phase for seo in media. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated seo & organic search for advertising Media
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Pages Indexed
- ● Keyword Coverage
- ● Organic Sessions
- ● Domain Authority
Common Mistakes to Avoid
Ehsan's Growth Commentary
Most Media founders over-invest in infrastructure and under-invest in SEO & Organic Search. My recommendation: spend 80% of your time on the first 20% of activities that drive results. The companies reaching $1M ARR through SEO & Organic Search all share this pattern.
The first 90 days of SEO & Organic Search for Media at Pre-Seed: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council