Referral Programs for Hybrid MarTech (Public)
Referral Programs playbook for hybrid MarTech companies at Public. Tailored to the hybrid business model with implementation steps and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 weeks
Step-by-Step Guide
Discovery & Audit phase for referral programs in martech. Focus on understanding the landscape and planning.
Strategy Design phase for referral programs in martech. Focus on understanding the landscape and planning.
Initial Implementation phase for referral programs in martech. Focus on execution and iteration.
Measurement Setup phase for referral programs in martech. Focus on execution and iteration.
Optimization Cycle phase for referral programs in martech. Focus on execution and iteration.
Scale & Systematize phase for referral programs in martech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated referral programs for hybrid MarTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Referred User LTV
- ● Program Participation Rate
- ● Viral Coefficient
- ● Referral Revenue %
Common Mistakes to Avoid
Recommended Tools
Ehsan's Growth Commentary
Most MarTech founders get distracted from Referral Programs. My recommendation: build repeatable systems before hiring specialists. The companies reaching $10M ARR through Referral Programs all share this pattern.
The first 90 days of Referral Programs for MarTech at Public: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations