Referral Programs Playbook for CleanTech (Public Stage)
Step-by-step referral programs playbook for CleanTech companies at Public. Team: 500+ people, budget: $50M+. Implementation steps, KPIs, and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics infrastructure
- ✓ Team capacity for 2-4 weeks execution
Step-by-Step Guide
Discovery & Audit phase for referral programs in cleantech. Focus on understanding the landscape and planning.
Strategy Design phase for referral programs in cleantech. Focus on understanding the landscape and planning.
Initial Implementation phase for referral programs in cleantech. Focus on execution and iteration.
Measurement Setup phase for referral programs in cleantech. Focus on execution and iteration.
Optimization Cycle phase for referral programs in cleantech. Focus on execution and iteration.
Scale & Systematize phase for referral programs in cleantech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated referral programs as channel for CleanTech
- ✓ Baseline KPIs established
- ✓ Repeatable process documented
KPIs to Track
- ● Referred User LTV
- ● Program Participation Rate
- ● Viral Coefficient
- ● Referral Revenue %
- ● Time to First Referral
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 108 companies shows Referral Programs generates 17% of pipeline for CleanTech companies at Public. But only when implemented with discipline. Scale what works, kill what does not. No emotional attachment to channels.
For 500+ people teams: assign one person to own Referral Programs end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council