Paid Acquisition for Marketplace E-commerce (Series B)
Paid Acquisition playbook for marketplace E-commerce companies at Series B. Tailored to the marketplace business model with implementation steps and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 weeks
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in e-commerce. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in e-commerce. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in e-commerce. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in e-commerce. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in e-commerce. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in e-commerce. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition for marketplace E-commerce
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● CAC by Channel
- ● ROAS
- ● CPC Trend
- ● Conversion Rate
- ● Quality Score
- ● Ad Relevance Score
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 267 companies shows Paid Acquisition generates 19% of pipeline for E-commerce companies at Series B. But only when implemented with discipline. Scale what works, kill what does not. No emotional attachment to channels.
For 30-80 people teams: assign one person to own Paid Acquisition end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council