Paid Acquisition for Freemium HealthTech (Public)
Paid Acquisition playbook for freemium HealthTech companies at Public. Tailored to the freemium business model with implementation steps and expert guidance.
Timeline: 1-2 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 weeks
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in healthtech. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in healthtech. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in healthtech. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in healthtech. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in healthtech. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in healthtech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition for freemium HealthTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Quality Score
- ● Ad Relevance Score
- ● CAC by Channel
- ● ROAS
Common Mistakes to Avoid
Recommended Tools
Ehsan's Growth Commentary
In my experience advising HealthTech companies, Paid Acquisition at Public is a critical growth lever that deserves dedicated resources. The mistake is treating it as a project rather than a process. Build the team, build the dashboard, then build the machine.
HealthTech companies at Public should allocate 15-25% of growth budget to Paid Acquisition. Track weekly, evaluate monthly, pivot quarterly. The winning rhythm is 2-week sprints with clear hypotheses.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations