Paid Acquisition Playbook for Media (Series B Stage)
Step-by-step paid acquisition playbook for Media companies at Series B. Team: 30-80 people, budget: $1.5-5M. Implementation steps, KPIs, and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics infrastructure
- ✓ Team capacity for 2-4 weeks execution
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in media. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in media. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in media. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in media. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in media. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in media. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition as channel for Media
- ✓ Baseline KPIs established
- ✓ Repeatable process documented
KPIs to Track
- ● CAC by Channel
- ● ROAS
- ● CPC Trend
- ● Conversion Rate
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 48+ Media companies, the pattern is clear: Paid Acquisition at the Series B stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
With 30-80 people and $1.5-5M budget, focus Paid Acquisition efforts on the single highest-ROI activity. Do not spread thin across multiple sub-channels. Validate one approach before adding another.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council