Paid Acquisition Playbook for EdTech (Series B Stage)
Step-by-step paid acquisition playbook for EdTech companies at Series B. Team: 30-80 people, budget: $1.5-5M. Implementation steps, KPIs, and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics infrastructure
- ✓ Team capacity for 2-4 weeks execution
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in edtech. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in edtech. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in edtech. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in edtech. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in edtech. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in edtech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition as channel for EdTech
- ✓ Baseline KPIs established
- ✓ Repeatable process documented
KPIs to Track
- ● ROAS
- ● CPC Trend
- ● Conversion Rate
- ● Quality Score
- ● Ad Relevance Score
Common Mistakes to Avoid
Ehsan's Growth Commentary
In my experience advising EdTech companies, Paid Acquisition at Series B is a critical growth lever that deserves dedicated resources. The mistake is treating it as a project rather than a process. Build the team, build the dashboard, then build the machine.
For 30-80 people teams: assign one person to own Paid Acquisition end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council