Paid Acquisition for Advertising E-commerce (Public)
Paid Acquisition playbook for advertising E-commerce companies at Public. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 1-2 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 weeks
Step-by-Step Guide
Discovery & Audit phase for paid acquisition in e-commerce. Focus on understanding the landscape and planning.
Strategy Design phase for paid acquisition in e-commerce. Focus on understanding the landscape and planning.
Initial Implementation phase for paid acquisition in e-commerce. Focus on execution and iteration.
Measurement Setup phase for paid acquisition in e-commerce. Focus on execution and iteration.
Optimization Cycle phase for paid acquisition in e-commerce. Focus on execution and iteration.
Scale & Systematize phase for paid acquisition in e-commerce. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated paid acquisition for advertising E-commerce
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Conversion Rate
- ● Quality Score
- ● Ad Relevance Score
- ● CAC by Channel
- ● ROAS
- ● CPC Trend
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 61+ E-commerce companies, the pattern is clear: Paid Acquisition at the Public stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
With 500+ people and $50M+ budget, focus Paid Acquisition efforts on the single highest-ROI activity. Do not spread thin across multiple sub-channels. Validate one approach before adding another.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council