Outbound Sales for Transactional E-commerce (Public)
Outbound Sales playbook for transactional E-commerce companies at Public. Tailored to the transactional business model with implementation steps and expert guidance.
Timeline: 1-2 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 weeks
Step-by-Step Guide
Discovery & Audit phase for outbound sales in e-commerce. Focus on understanding the landscape and planning.
Strategy Design phase for outbound sales in e-commerce. Focus on understanding the landscape and planning.
Initial Implementation phase for outbound sales in e-commerce. Focus on execution and iteration.
Measurement Setup phase for outbound sales in e-commerce. Focus on execution and iteration.
Optimization Cycle phase for outbound sales in e-commerce. Focus on execution and iteration.
Scale & Systematize phase for outbound sales in e-commerce. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated outbound sales for transactional E-commerce
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Reply Rate
- ● Meeting Booked Rate
- ● SQL Conversion
- ● Average Deal Size
- ● Sales Cycle Length
- ● Activity per Rep
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 182 companies shows Outbound Sales generates 40% of pipeline for E-commerce companies at Public. But only when implemented with discipline. Scale what works, kill what does not. No emotional attachment to channels.
For 500+ people teams: assign one person to own Outbound Sales end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council