Outbound Sales for Marketplace Media (Growth)
Outbound Sales playbook for marketplace Media companies at Growth. Tailored to the marketplace business model with implementation steps and expert guidance.
Timeline: 1-2 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 weeks
Step-by-Step Guide
Discovery & Audit phase for outbound sales in media. Focus on understanding the landscape and planning.
Strategy Design phase for outbound sales in media. Focus on understanding the landscape and planning.
Initial Implementation phase for outbound sales in media. Focus on execution and iteration.
Measurement Setup phase for outbound sales in media. Focus on execution and iteration.
Optimization Cycle phase for outbound sales in media. Focus on execution and iteration.
Scale & Systematize phase for outbound sales in media. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated outbound sales for marketplace Media
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Activity per Rep
- ● Reply Rate
- ● Meeting Booked Rate
- ● SQL Conversion
- ● Average Deal Size
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 73+ Media companies, the pattern is clear: Outbound Sales at the Growth stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
The first 90 days of Outbound Sales for Media at Growth: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council