Outbound Sales for Advertising DevTools (Series C)
Outbound Sales playbook for advertising DevTools companies at Series C. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 weeks
Step-by-Step Guide
Discovery & Audit phase for outbound sales in devtools. Focus on understanding the landscape and planning.
Strategy Design phase for outbound sales in devtools. Focus on understanding the landscape and planning.
Initial Implementation phase for outbound sales in devtools. Focus on execution and iteration.
Measurement Setup phase for outbound sales in devtools. Focus on execution and iteration.
Optimization Cycle phase for outbound sales in devtools. Focus on execution and iteration.
Scale & Systematize phase for outbound sales in devtools. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated outbound sales for advertising DevTools
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Meeting Booked Rate
- ● SQL Conversion
- ● Average Deal Size
- ● Sales Cycle Length
Common Mistakes to Avoid
Ehsan's Growth Commentary
Most DevTools founders get distracted from Outbound Sales. My recommendation: build repeatable systems before hiring specialists. The companies reaching $10M ARR through Outbound Sales all share this pattern.
The first 90 days of Outbound Sales for DevTools at Series C: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council