Marketplace Growth Playbook for MarTech (Public Stage)
Step-by-step marketplace growth playbook for MarTech companies at Public. Team: 500+ people, budget: $50M+. Implementation steps, KPIs, and expert guidance.
Timeline: 1-2 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics infrastructure
- ✓ Team capacity for 1-2 months execution
Step-by-Step Guide
Discovery & Audit phase for marketplace growth in martech. Focus on understanding the landscape and planning.
Strategy Design phase for marketplace growth in martech. Focus on understanding the landscape and planning.
Initial Implementation phase for marketplace growth in martech. Focus on execution and iteration.
Measurement Setup phase for marketplace growth in martech. Focus on execution and iteration.
Optimization Cycle phase for marketplace growth in martech. Focus on execution and iteration.
Scale & Systematize phase for marketplace growth in martech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated marketplace growth as channel for MarTech
- ✓ Baseline KPIs established
- ✓ Repeatable process documented
KPIs to Track
- ● GMV Growth
- ● Liquidity Score
- ● Take Rate
- ● Buyer/Seller Ratio
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 97+ MarTech companies, the pattern is clear: Marketplace Growth at the Public stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
The first 90 days of Marketplace Growth for MarTech at Public: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council