Events & Conferences for Usage-Based HealthTech (Seed)
Events & Conferences playbook for usage-based HealthTech companies at Seed. Tailored to the usage-based business model with implementation steps and expert guidance.
Timeline: 2-4 months
Prerequisites
- ✓ Working MVP
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 months
Step-by-Step Guide
Discovery & Audit phase for events conferences in healthtech. Focus on understanding the landscape and planning.
Strategy Design phase for events conferences in healthtech. Focus on understanding the landscape and planning.
Initial Implementation phase for events conferences in healthtech. Focus on execution and iteration.
Measurement Setup phase for events conferences in healthtech. Focus on execution and iteration.
Optimization Cycle phase for events conferences in healthtech. Focus on execution and iteration.
Scale & Systematize phase for events conferences in healthtech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated events & conferences for usage-based HealthTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Booth Traffic
- ● Cost per Lead
- ● Pipeline Generated
- ● Post-Event Conversion
- ● Attendee Satisfaction
Common Mistakes to Avoid
Ehsan's Growth Commentary
Most HealthTech founders over-invest in infrastructure and under-invest in Events & Conferences. My recommendation: spend 80% of your time on the first 20% of activities that drive results. The companies reaching $1M ARR through Events & Conferences all share this pattern.
The first 90 days of Events & Conferences for HealthTech at Seed: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council