Events & Conferences for Usage-Based AI/ML (Series C)
Events & Conferences playbook for usage-based AI/ML companies at Series C. Tailored to the usage-based business model with implementation steps and expert guidance.
Timeline: 1-2 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 months
Step-by-Step Guide
Discovery & Audit phase for events conferences in ai-ml. Focus on understanding the landscape and planning.
Strategy Design phase for events conferences in ai-ml. Focus on understanding the landscape and planning.
Initial Implementation phase for events conferences in ai-ml. Focus on execution and iteration.
Measurement Setup phase for events conferences in ai-ml. Focus on execution and iteration.
Optimization Cycle phase for events conferences in ai-ml. Focus on execution and iteration.
Scale & Systematize phase for events conferences in ai-ml. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated events & conferences for usage-based AI/ML
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Attendee Satisfaction
- ● Speaking Slot ROI
- ● Booth Traffic
- ● Cost per Lead
- ● Pipeline Generated
- ● Post-Event Conversion
Common Mistakes to Avoid
Ehsan's Growth Commentary
Most AI/ML founders get distracted from Events & Conferences. My recommendation: build repeatable systems before hiring specialists. The companies reaching $10M ARR through Events & Conferences all share this pattern.
With 80-200 people and $5-15M budget, focus Events & Conferences efforts on the single highest-ROI activity. Do not spread thin across multiple sub-channels. Validate one approach before adding another.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council