Content Marketing for Usage-Based MarTech (Seed)
Content Marketing playbook for usage-based MarTech companies at Seed. Tailored to the usage-based business model with implementation steps and expert guidance.
Timeline: 4-8 months
Prerequisites
- ✓ Working MVP
- ✓ Analytics tracking key events
- ✓ Budget for 4-8 months
Step-by-Step Guide
Discovery & Audit phase for content marketing in martech. Focus on understanding the landscape and planning.
Strategy Design phase for content marketing in martech. Focus on understanding the landscape and planning.
Initial Implementation phase for content marketing in martech. Focus on execution and iteration.
Measurement Setup phase for content marketing in martech. Focus on execution and iteration.
Optimization Cycle phase for content marketing in martech. Focus on execution and iteration.
Scale & Systematize phase for content marketing in martech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated content marketing for usage-based MarTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Keyword Rankings
- ● Content-Attributed Pipeline
- ● Backlinks per Post
- ● Email Subscribers
- ● Content Engagement Rate
Common Mistakes to Avoid
Ehsan's Growth Commentary
In my experience advising MarTech companies, Content Marketing at Seed is often premature but never too early to experiment with. The mistake is treating it as a project rather than a process. Run one experiment per week, measure ruthlessly.
For 3-10 people teams: assign one person to own Content Marketing end-to-end. Shared ownership means zero accountability. The founder should be the owner until Series B.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council