Content Marketing for SaaS Subscription MarTech (Public)
Content Marketing playbook for saas subscription MarTech companies at Public. Tailored to the saas subscription business model with implementation steps and expert guidance.
Timeline: 1-2 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 months
Step-by-Step Guide
Discovery & Audit phase for content marketing in martech. Focus on understanding the landscape and planning.
Strategy Design phase for content marketing in martech. Focus on understanding the landscape and planning.
Initial Implementation phase for content marketing in martech. Focus on execution and iteration.
Measurement Setup phase for content marketing in martech. Focus on execution and iteration.
Optimization Cycle phase for content marketing in martech. Focus on execution and iteration.
Scale & Systematize phase for content marketing in martech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated content marketing for saas subscription MarTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Organic Traffic
- ● Keyword Rankings
- ● Content-Attributed Pipeline
- ● Backlinks per Post
- ● Email Subscribers
Common Mistakes to Avoid
Ehsan's Growth Commentary
In my experience advising MarTech companies, Content Marketing at Public is a critical growth lever that deserves dedicated resources. The mistake is treating it as a project rather than a process. Build the team, build the dashboard, then build the machine.
For 500+ people teams: assign one person to own Content Marketing end-to-end. Shared ownership means zero accountability. Hire a specialist with industry experience.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council