Community-Led Growth for Advertising MarTech (Public)
Community-Led Growth playbook for advertising MarTech companies at Public. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 1-2 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-2 months
Step-by-Step Guide
Discovery & Audit phase for community led growth in martech. Focus on understanding the landscape and planning.
Strategy Design phase for community led growth in martech. Focus on understanding the landscape and planning.
Initial Implementation phase for community led growth in martech. Focus on execution and iteration.
Measurement Setup phase for community led growth in martech. Focus on execution and iteration.
Optimization Cycle phase for community led growth in martech. Focus on execution and iteration.
Scale & Systematize phase for community led growth in martech. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated community-led growth for advertising MarTech
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Community-Attributed Revenue
- ● NPS Score
- ● Member Retention Rate
- ● Active Community Members
- ● Community-Sourced Content
- ● Support Tickets Deflected
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 51+ MarTech companies, the pattern is clear: Community-Led Growth at the Public stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
The first 90 days of Community-Led Growth for MarTech at Public: weeks 1-2 audit and baseline, weeks 3-6 first experiments, weeks 7-12 double down on winners. Do not skip the baseline step.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council