Account-Based Marketing for Hybrid SaaS (Public)
Account-Based Marketing playbook for hybrid SaaS companies at Public. Tailored to the hybrid business model with implementation steps and expert guidance.
Timeline: 2-4 weeks
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 weeks
Step-by-Step Guide
Discovery & Audit phase for account based marketing in saas. Focus on understanding the landscape and planning.
Strategy Design phase for account based marketing in saas. Focus on understanding the landscape and planning.
Initial Implementation phase for account based marketing in saas. Focus on execution and iteration.
Measurement Setup phase for account based marketing in saas. Focus on execution and iteration.
Optimization Cycle phase for account based marketing in saas. Focus on execution and iteration.
Scale & Systematize phase for account based marketing in saas. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated account-based marketing for hybrid SaaS
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Multi-Threading Depth
- ● ABM ROI
- ● Account Engagement Score
- ● Target Account Pipeline
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 152 companies shows Account-Based Marketing generates 33% of pipeline for SaaS companies at Public. But only when implemented with discipline. Scale what works, kill what does not. No emotional attachment to channels.
SaaS companies at Public should allocate 15-25% of growth budget to Account-Based Marketing. Track weekly, evaluate monthly, pivot quarterly. The winning rhythm is 2-week sprints with clear hypotheses.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council