Account-Based Marketing for Hybrid Media (Series B)
Account-Based Marketing playbook for hybrid Media companies at Series B. Tailored to the hybrid business model with implementation steps and expert guidance.
Timeline: 1-3 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 1-3 months
Step-by-Step Guide
Discovery & Audit phase for account based marketing in media. Focus on understanding the landscape and planning.
Strategy Design phase for account based marketing in media. Focus on understanding the landscape and planning.
Initial Implementation phase for account based marketing in media. Focus on execution and iteration.
Measurement Setup phase for account based marketing in media. Focus on execution and iteration.
Optimization Cycle phase for account based marketing in media. Focus on execution and iteration.
Scale & Systematize phase for account based marketing in media. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated account-based marketing for hybrid Media
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Target Account Pipeline
- ● Deal Velocity
- ● Account Penetration Rate
- ● Multi-Threading Depth
Common Mistakes to Avoid
Ehsan's Growth Commentary
After working with 96+ Media companies, the pattern is clear: Account-Based Marketing at the Series B stage requires systematic processes. The teams that win start smaller than they think they should and iterate 3x faster than their competitors.
With 30-80 people and $1.5-5M budget, focus Account-Based Marketing efforts on the single highest-ROI activity. Do not spread thin across multiple sub-channels. Validate one approach before adding another.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council