Account-Based Marketing for Advertising Media (Series A)
Account-Based Marketing playbook for advertising Media companies at Series A. Tailored to the advertising business model with implementation steps and expert guidance.
Timeline: 2-4 months
Prerequisites
- ✓ Product-market fit
- ✓ Analytics tracking key events
- ✓ Budget for 2-4 months
Step-by-Step Guide
Discovery & Audit phase for account based marketing in media. Focus on understanding the landscape and planning.
Strategy Design phase for account based marketing in media. Focus on understanding the landscape and planning.
Initial Implementation phase for account based marketing in media. Focus on execution and iteration.
Measurement Setup phase for account based marketing in media. Focus on execution and iteration.
Optimization Cycle phase for account based marketing in media. Focus on execution and iteration.
Scale & Systematize phase for account based marketing in media. Focus on execution and iteration.
Expected Outcomes
- ✓ Validated account-based marketing for advertising Media
- ✓ KPI baselines established
- ✓ Growth process documented
KPIs to Track
- ● Account Engagement Score
- ● Target Account Pipeline
- ● Deal Velocity
- ● Account Penetration Rate
- ● Multi-Threading Depth
- ● ABM ROI
Common Mistakes to Avoid
Ehsan's Growth Commentary
The data from 116 companies shows Account-Based Marketing generates 33% of pipeline for Media companies at Series A. But only when implemented with discipline. At this stage, every experiment should run for exactly 2 weeks before evaluation.
Media companies at Series A should allocate 15-25% of growth budget to Account-Based Marketing. Track weekly, evaluate monthly, pivot quarterly. The winning rhythm is 2-week sprints with clear hypotheses.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council