I remember when I was looking for a growth hacking guide a few years ago, and all that google was showing in the result was just a bunch of premature content that have mixed up everything and packaged it as a growth hacking marketing strategy.
Even today, I’ve seen people who charge you an arm and a leg for advice like Publish great content, and they back it up with outdated terms like – Content is the king. The content was the king, but great content won’t help you anymore in today’s fast-paced market. I will walk you through comprehensive growth hacking strategies using an informative yet engaging growth hacking infographic.
By the way, if you want to rank on google and you are a marketer, you can click here to use SEO as a service and buy backlinks and order content or infographics, and many more benefits. If you are not a digital marketer, you can click on the button and request SEO done-for-your service to rank on top of Google.
Growth Hacking Process
Validate your ideas and run experiments
I’m so surprised to see the number of marketers who will test and implement every growth hacking technique under the sun! For god sake, Why is everyone so obsessed with trying everything without thinking whether it works or not [thinking loud]?
For example, in Australia, Shouldn’t you put the growth hacking process in place when running an SEO agency in Brisbane?
Don’t you have to follow a proven growth hacking strategy or framework? Growth hacking is not about following the ‘by the book’ rules. A growth hacking guide should be all about unconventional marketing strategies that empower you to break through and grow even 10x faster. At least, that’s why you should begin with teaching others how to learn growth hacking and help them understand the difference between a growth hacking mindset and a typical corporate marketing strategy.
When you craft your strategy, try to think of this: What’s Your Number One Customer Acquisition Strategy? • Advertisement • Influencer Marketing • SEO & Organic Hacks • Word of Mouth Marketing • Networking & Referrals • Social Media
There are plenty of deadly mistakes that even successful entrepreneurs make when it comes to growth marketing strategies. One of the most dangerous jobs that a growth hacker does (mostly conversion rate optimization) is not building a solid foundation for growth, a growth-driven business model.
The foundation of your growth hacking strategies must be aligned with your business model patterns; otherwise, you won’t be able to implement exceptional customer acquisition strategies. After researching for a long time, I have discovered an easy to implement yet compelling 4 step strategy called the advanced growth hacking framework. Let me walk you through every step. Generally, I believe in explaining concepts in a very simplified manner; that’s why I broke down the proven growth framework into four essential actions: Attract, Engage, Acquire, and grow.
What is a Practical Growth Hacking Framework
In a nutshell, you can 100% grow your business if you follow these eight proven tips.
• Design a growth-driven business model and validate it
• Perform thorough market research, and keyword research
• Implement “lean customer acquisition process.”
Attract prospects, activate and engage customers, and improve your business according to user’s behaviors.
• Decide based on data, not guts feeling
• Use the correct business pattern and align them with SEO Hacks.
• Focus on organic growth and reducing your advertisement budget, and increasing ROI
• Use widgets to engage and interact more with users, prospects, and customers
The First step in the guide for growth hacking is about customer acquisition strategy, and it helps you create a lean and growth-driven business model. This is the part that more than 96% of growth strategists miss.
If you think that a growth-driven lean business model is some theoretical concept and not necessary, or you believe that it is a lengthy document that has no value to growth, … then keep reading because you’re about to be surprised.
A solid growth hacking strategy sits precisely on top of the growth-driven business model.
A solid growth-driven business model consists of 9 building blocks, at least one business pattern or supercharger, and series of growth strategies that sit on top of that.
Of course, in my premium program: the advanced growth hacking program I teach in my growth hacking training to students, but I thought it would be good to share a few strategic points to build your business to grow too.
If you want to know more about it, head to the definitive guide for business model patterns and get yourself ready for this fantastic little-known growth hacker strategy.
When it comes to growth strategy marketing, you must focus on three building blocks: At first, differentiating your Value Proposition. In plain English, “what are you offering to your customers to solve their problems”?
What do you do that your rivals are not doing?
What are the different groups of people, companies, and whoever you will sell your product?
Finally, the customer relationships block connects all growth hacking strategies to these two blocks and boosts your revenue.
The first thing you have to remember is that your prospects and customers have some issues and challenges and are looking for a solution. So whatever you are offering should address a valid problem. Otherwise, you’re going to be out of business soon. As highlighted in the infographic, Skype and Nespresso have grown their business on top of a successful business model.
The next thing you should do is to attract people to your business. Click here to Download The Advanced Growth Hacking Guide + (Infographic). The growth marketing strategies that work great are:
the first one is Giveaway Contests:
Set achievable goals
Choose a Product People Love
The offer is for a limited time
Launch & Spread the NewsAnnounce the winners.
Offering giveaways is like inviting your customer to lunch but ask them to compete against each other in a dance competition. You’d be surprised by their talents! The same principle applies to growth hackers too. When you offer a giveaway, create a gamification process that intrigues people to share it on their social media, blogs, or among their friends. That way, you are making a buzz at no cost. The subsequent growth strategy would be link building.
You can follow the growth hacking guide and these steps and build high-quality white-hat backlinks.
• – Analyze Trends, and Find a Catchy Topic
• – Create Epic Content
• – Make it fun to read
• – Submit it to Google, and Publish!
• – Reach out to bloggers & offer your content
• – Get a link back to your site, BooooM!
The best tools to use and follow the trends are google trends and buzz sumo. Once you’ve completed your content, use a personalized script and send it to your market boosters [those who have the power to boost your business], like other bloggers and journalists. The secret is not to push and don’t sell.
Be smart, and build the relationship. Links are not made overnight [in fact, only black hat links are build overnight, and I strongly recommend keeping your distance from these methods] Once you’re done with those steps, it is time to engage your audience [I mean both existing customers, and potential prospects, ]
how do you engage users? There are many ways to engage customers on social media, email marketing, guest blogging, etc. Engaging has two positive sides. One is that you are increasing awareness for those who are new to your business.
One of the best ways to engage customers and activate them would be through webinars; you have to focus on your value proposition. You can attend my free growth hacking webinar now. Did you know that 54% of your audience are most likely to participate in the poll, 51% like open chat and 40% use the emoji in their webinar responses! It’s never enough to talk about CTA or call to action. If you want to engage your customers through email marketing, you can boost your success rate by 28% if you include a CTA in your message. A critical stage that you must never forget is that it is your responsibility to continuously monitor your results and optimize your pages for a higher growth rate as a growth hacker.
It can start from increasing your CTR or click-through rate by using a better heading. Additionally, try to talk to your hosting provider and find solutions to reduce your website’s loading time. Other strategies like landing page optimization and split testing are mentioned in the growth hacking guide to help you to boost your conversion rate. You should focus on customer’s behavior and test everything to see what is more appealing to them.
For example: • – What Color?
• – Which Button?
• – What Menu style?
• – Left or Right Sidebar?
• – Popup or form?
• – Boxed or Wide Page?
Or anything that improves your conversion rate should be optimized regularly.
The world of growth hacking techniques and strategies is endless because it all goes back to how you want to grow your business and how creative you will be in implementing those growth strategies.