CybersecurityGrowthFreemium

Snyk

Developer-first security platform. Shifted security left into the development workflow. 2,800+ enterprise customers.

Founded: 2015Boston1,000-1,500 employeesFunding: $1,300,000,000
Freemium + Enterprise
revenueModel

Growth Timeline

2015

Founded

2017

Product-market fit

2019

Growth acceleration

Tools & Technology

Lessons Learned

  • 1.Developer-first beats CISO-first in modern security
  • 2.Free open source scanning creates massive top-of-funnel
  • 3.Security that integrates into existing workflows wins

Ehsan's Growth Analysis

Snyk proved that security products can grow like developer tools. By making vulnerability scanning free for open source projects, they created a funnel of 2M+ developers who then bring Snyk into their companies. The developer is the new buyer in security, and Snyk was first to recognize this.

EJ

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

How did Snyk grow?
Snyk proved that security products can grow like developer tools. By making vulnerability scanning free for open source projects, they created a funnel of 2M+ developers who then bring Snyk into their
What growth tactics does Snyk use?
Snyk uses Open Source Growth, Product-Led Growth.
What tools does Snyk use?
Key tools include GitHub, npm, Docker.