DevToolsSeries CSaaS Subscription
Retool
Low-code platform for building internal tools. 27,000+ companies use Retool to build admin panels, dashboards, and workflows.
Founded: 2017San Francisco500-700 employeesFunding: $445,000,000
SaaS Subscription
revenueModel
Growth Timeline
2017
Founded
2019
Product-market fit
2021
Growth acceleration
Tools & Technology
Lessons Learned
- 1.Internal tools are the highest-ROI category in enterprise software
- 2.Templates and pre-built components drive adoption
- 3.Developer approval is required even for low-code tools
Ehsan's Growth Analysis
Retool found the largest under-served market in enterprise software: internal tools. Every company builds them, nobody enjoys it, and they always look terrible. By making internal tools beautiful and fast to build, Retool captured a market that existing low-code players ignored because they were focused on external apps.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
How did Retool grow?
Retool found the largest under-served market in enterprise software: internal tools. Every company builds them, nobody enjoys it, and they always look terrible. By making internal tools beautiful and
What growth tactics does Retool use?
Retool uses Product-Led Growth, Content Marketing, Partnerships.
What tools does Retool use?
Key tools include React, PostgreSQL, AWS.