FinTechSeries CTransactional
Razorpay
Indian payment infrastructure powering 10M+ businesses. Built the payments layer that enables India digital economy.
Founded: 2014Bangalore3,000+ employeesFunding: $740,000,000
Transactional
revenueModel
Growth Timeline
2014
Founded
2016
Growth phase
2018
Scale phase
Tools & Technology
Lessons Learned
- 1.Payment gateway is a wedge into business banking
- 2.India UPI adoption created a massive market
- 3.Developer-first strategy works in emerging markets too
Ehsan's Growth Analysis
Razorpay applied the Stripe playbook to India and adapted it for local payment methods including UPI, netbanking, and wallets. The key adaptation: Indian businesses need more hand-holding than US startups, so they built a larger support team alongside the self-serve product. Local context matters.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
How did Razorpay grow?
Razorpay applied the Stripe playbook to India and adapted it for local payment methods including UPI, netbanking, and wallets. The key adaptation: Indian businesses need more hand-holding than US star
What growth tactics does Razorpay use?
Razorpay uses API-First Distribution, Product-Led Growth, Partnerships.
What tools does Razorpay use?
Key tools include Java, Go, AWS.