Writer
The enterprise AI writing platform providing brand-consistent content generation, style guides, and governance for large organizations.
Growth Timeline
Founded for enterprise AI writing
Built own LLM (Palmyra)
Enterprise growth acceleration
Growth Tactics Used
Tools & Technology
Lessons Learned
- 1.Own LLM provides enterprise control
- 2.Brand governance is enterprise requirement
- 3.Security and compliance drive enterprise adoption
Ehsan's Growth Analysis
Writer (formerly the company I tracked as a Notion AI competitor) made the non-obvious decision to build their own LLM (Palmyra) instead of using OpenAI's API. Most AI startups thought this was wasteful — why spend millions training a model when GPT-4 exists? The answer: enterprise customers demand control. A Fortune 500 company will not put their brand guidelines, legal language, and competitive intelligence into a third-party model. Writer's on-premise, custom-trained approach means enterprise data never leaves the customer's environment. The 200+ enterprise clients prove the demand. The lesson for AI startups: at the enterprise tier, model ownership beats model quality. A mediocre model you control is worth more than a brilliant model you rent.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council