HealthTechPublicSaaS Subscription
Hims & Hers
Telehealth platform for personalized health and wellness. Grew to $1B+ revenue by removing stigma and friction from healthcare access.
Founded: 2017San Francisco2,000+ employeesFunding: $197,000,000
SaaS Subscription
revenueModel
Growth Timeline
2017
Founded
2019
Product-market fit
2021
Growth acceleration
Tools & Technology
Lessons Learned
- 1.Brand removes stigma which removes the biggest growth barrier
- 2.DTC health requires different unit economics than traditional health
- 3.Subscription health creates predictable revenue
Ehsan's Growth Analysis
Hims & Hers solved a distribution problem, not a medical problem. By creating a brand that makes health accessible and non-stigmatized, they built a $1B+ telehealth company. The lesson: in HealthTech, the go-to-market innovation often matters more than the clinical innovation.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
How did Hims & Hers grow?
Hims & Hers solved a distribution problem, not a medical problem. By creating a brand that makes health accessible and non-stigmatized, they built a $1B+ telehealth company. The lesson: in HealthTech,
What growth tactics does Hims & Hers use?
Hims & Hers uses Paid Acquisition, Content Marketing, Influencer Marketing.
What tools does Hims & Hers use?
Key tools include Stripe, Segment, Braze.