MarTechPublicUsage-Based
Braze
Customer engagement platform for cross-channel messaging. Reached $450M+ ARR by powering notifications and messaging for the world’s largest brands.
Founded: 2011New York1,500+ employeesFunding: $175,000,000
Usage-Based SaaS
revenueModel
Growth Timeline
2011
Founded
2013
Product-market fit
2015
Growth acceleration
Tools & Technology
Lessons Learned
- 1.Enterprise MarTech requires strong professional services
- 2.Real-time messaging infrastructure creates switching costs
- 3.Customer data platform is a natural expansion product
Ehsan's Growth Analysis
Braze succeeded by building infrastructure that is genuinely hard to rip out. Once you are sending 10B+ messages through Braze, switching costs are astronomical. Their lesson for founders: build products where usage creates lock-in naturally, not through artificial barriers.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
How did Braze grow?
Braze succeeded by building infrastructure that is genuinely hard to rip out. Once you are sending 10B+ messages through Braze, switching costs are astronomical. Their lesson for founders: build produ
What growth tactics does Braze use?
Braze uses Outbound Sales, Content Marketing, Events & Conferences.
What tools does Braze use?
Key tools include AWS, Kafka, Redis.