Trial-to-Paid ConversionCybersecuritySeries B
Trial-to-Paid Conversion for Cybersecurity at Series B (Advertising)
2026 data · Sample size: 167 · Source: First Round State of Startups 2026
25th %ile
15.4%
Median
20.3%
75th %ile
24.4%
90th %ile
27.6%
▲Trending up year-over-year
About This Metric
Percentage of free trial users who convert to paid customers.
Paid Conversions / Trial Signups × 100
Higher is better · Unit: percentage
How to Improve
Send behavior-based emails during trial, not time-based. Offer a human check-in call at day 7. Show ROI calculator before trial expiry with their actual usage data.
Ehsan's Analysis
Trial-to-paid in Cybersecurity at Series B has a bimodal distribution. Companies either convert 8-12% or 25-35%. The gap is entirely explained by one factor: whether the trial experience delivers measurable ROI before asking for payment. If your trial shows usage stats and value metrics before the paywall, you are in the top group. If it just counts days, you are in the bottom.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Trial-to-Paid Conversion for Cybersecurity at Series B?
The median Trial-to-Paid Conversion is 20.3%. Top-quartile companies achieve 24.4%. Aim for top-quartile to be competitive.
How does Trial-to-Paid Conversion change by company stage?
Trial-to-Paid Conversion improves as companies mature. Later-stage companies benefit from scale and optimization.
How to improve Trial-to-Paid Conversion in Cybersecurity?
Focus on the primary drivers specific to Cybersecurity. Track weekly with a 4-week rolling average and iterate on the biggest lever.