Net Revenue Retention (NRR)MarTechPublic
Net Revenue Retention (NRR) for MarTech at Public (Freemium)
2026 data · Sample size: 430 · Source: Lenny Rachitsky Newsletter Benchmarks
25th %ile
133%
Median
146.1%
75th %ile
157.1%
90th %ile
165.8%
▲Trending up year-over-year
About This Metric
Revenue retained from existing customers including expansion, contraction, and churn. Above 100% means growth without new customers.
(Starting MRR + Expansion - Contraction - Churn) / Starting MRR × 100
Higher is better · Unit: percentage
How to Improve
Build usage-based expansion triggers that automatically upsell. Ship premium features that solve adjacent problems. Create a dedicated expansion team separate from retention.
Ehsan's Analysis
Net revenue retention above 110% is the single strongest predictor of MarTech company valuation at Public. Every point above 100% is worth roughly 0.5x ARR multiple. The founders who crack this build expansion triggers into the product itself rather than relying on account managers to upsell. Usage-based pricing with seat expansion is the fastest path.
J.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations
Frequently Asked Questions
What is a good Net Revenue Retention (NRR) for MarTech at Public?
The median Net Revenue Retention (NRR) is 146.1%. Top-quartile companies achieve 157.1%. Aim for top-quartile to be competitive.
How does Net Revenue Retention (NRR) change by company stage?
Net Revenue Retention (NRR) improves as companies mature. Later-stage companies benefit from scale and optimization.
How to improve Net Revenue Retention (NRR) in MarTech?
Focus on the primary drivers specific to MarTech. Track weekly with a 4-week rolling average and iterate on the biggest lever.