Net Revenue Retention (NRR)EdTechSeries A
Net Revenue Retention (NRR) for EdTech at Series A (Usage-Based)
2026 data · Sample size: 328 · Source: ChartMogul SaaS Growth Report 2026
25th %ile
61.7%
Median
67.8%
75th %ile
72.9%
90th %ile
76.9%
▲Trending up year-over-year
About This Metric
Revenue retained from existing customers including expansion, contraction, and churn. Above 100% means growth without new customers.
(Starting MRR + Expansion - Contraction - Churn) / Starting MRR × 100
Higher is better · Unit: percentage
How to Improve
Build usage-based expansion triggers that automatically upsell. Ship premium features that solve adjacent problems. Create a dedicated expansion team separate from retention.
Ehsan's Analysis
Net revenue retention above 110% is the single strongest predictor of EdTech company valuation at Series A. Every point above 100% is worth roughly 0.5x ARR multiple. The founders who crack this build expansion triggers into the product itself rather than relying on account managers to upsell. Usage-based pricing with seat expansion is the fastest path.
J.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations
Frequently Asked Questions
What is a good Net Revenue Retention (NRR) for EdTech at Series A?
The median Net Revenue Retention (NRR) is 67.8%. Top-quartile companies achieve 72.9%. Aim for top-quartile to be competitive.
How does Net Revenue Retention (NRR) change by company stage?
Net Revenue Retention (NRR) improves as companies mature. Later-stage companies benefit from scale and optimization.
How to improve Net Revenue Retention (NRR) in EdTech?
Focus on the primary drivers specific to EdTech. Track weekly with a 4-week rolling average and iterate on the biggest lever.