Gross MarginMediaSeries B
Gross Margin for Media at Series B (Usage-Based)
2026 data · Sample size: 224 · Source: SaaStr Annual Survey 2026
25th %ile
44.2%
Median
48.5%
75th %ile
52.2%
90th %ile
55.1%
▬Trending stable year-over-year
About This Metric
Revenue minus cost of goods sold, expressed as a percentage. For SaaS, this is typically 70-85%.
(Revenue - COGS) / Revenue × 100
Higher is better · Unit: percentage
How to Improve
Migrate to cloud-native infrastructure to reduce COGS. Automate support with AI to reduce human cost per ticket. Negotiate volume discounts on third-party APIs.
Ehsan's Analysis
Media companies at Series B stage should track this metric weekly with a 4-week rolling average. The spread between p25 and p75 is where competitive advantage lives. Focus on moving from median to top-quartile before chasing top-decile performance. The compound effect of consistent 5% monthly improvement puts you in the top 10% within 18 months.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Gross Margin for Media at Series B?
The median Gross Margin is 48.5%. Top-quartile companies achieve 52.2%. Aim for top-quartile to be competitive.
How does Gross Margin change by company stage?
Gross Margin improves as companies mature. Later-stage companies benefit from scale and optimization.
How to improve Gross Margin in Media?
Focus on the primary drivers specific to Media. Track weekly with a 4-week rolling average and iterate on the biggest lever.